That video we watched in the tutorial about the Aeron Chair was REALLY interesting. Its amazing how the human mind works (or doesn't work :) )
Based on that video, I observed that humans can be fooled into believing they like something (or not) and that their taste keeps changing alllllll the time. The key here, I guess, is to know when to take what they have to say seriously and when to push forward with an idea even though the response was not great.
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